LINPAC Packaging – FRESH! European Seminars
Client: LINPAC Packaging
Project Title: FRESH! European Seminar Series
Brief: Organise 5 seminars in 5 countries across 5 weeks for potential customers
Disciplines: Branding; design; direct marketing; PR; e-marketing, website design; project management.
Results: Over 600 delegates for this pan-European event series were recruited changing perceptions of the business from being a ‘commodity supplier’ to a respected thought-leader in its field.
The project in brief …
Above: Design of seminar brochure – all online and off-line marketing materials produced in 5 languages.
From ‘commodity supplier’ to ‘thought-leader’ in its field
LINPAC was seen as a ‘commodity supplier’ in Europe but wanted to demonstrate to the market its depth of added-value services on offer. We were commissioned to organise a pan-European packaging seminar road-show in 5 countries within 3 months in:
- Frankfurt
- Warsaw
- Madrid
- Paris
- Birmingham
Following the event series the company is now regarded as an innovative ‘thought leader’ in Europe and has revitalised connections and made many new contacts (especially in Russia and Eastern Europe).
It now successfully uses this event as a ‘template’ for all those subsequently held locally in-country.
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