LINPAC European Seminars

LINPAC Packaging – FRESH! European Seminars

Client:              LINPAC Packaging

Project Title:  FRESH! European Seminar Series

Brief:                Organise 5 seminars in 5 countries across 5 weeks for potential customers

Disciplines:    Branding; design; direct marketing; PR; e-marketing, website design; project management.

Results:          Over 600 delegates for this pan-European event series were recruited changing perceptions of the business from being a ‘commodity supplier’ to a respected thought-leader in its field.

Video case study (3:40)

 

The project in brief …

Fresh broch (300x288)

Above: Design of seminar brochure – all online and off-line marketing materials produced in 5 languages.

From ‘commodity supplier’ to ‘thought-leader’ in its field

LINPAC was seen as a ‘commodity supplier’ in Europe but wanted to demonstrate to the market its depth of added-value services on offer. We were commissioned to organise a pan-European packaging seminar road-show in 5 countries within 3 months in:

  • Frankfurt
  • Warsaw
  • Madrid
  • Paris
  • Birmingham

Following the event series the company is now regarded as an innovative ‘thought leader’ in Europe and has revitalised connections and made many new contacts (especially in Russia and Eastern Europe).

It now successfully uses this event as a ‘template’ for all those subsequently held locally in-country.

Fresh Events madrid

Fresh interpret

Proposal (300x236)

Your FREE Event Plan & Proposal

We are happy to discuss your needs and provide you with a FREE Event Plan and Proposal on how we would go about turning your idea for an event into a successful reality. Simply contact us with your event brief and we’ll do the rest.


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