Event Organisers’ Masterclass™

Event Organisers’ Masterclass™

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1 day workshop

There are few activities which impact the reputation of your organisation and its representatives more than a live event – so it pays to get it ‘right first time’.

We were concerned over why so little training was available out there for people saddled with such a massive responsibility, when so many reputations are at stake. So we created the first day-long masterclass on corporate event management to help you avoid the many pitfalls.

In event management, success comes with experience.

So, let us share ours with you on this Chartered of Institute of Marketing CPD-accredited one-day workshop.

 New! Now available online

The Event Organisers’ Masterclass™ is now also available online — here’s a video explainer to see if it’s right for you …

To see FREE sample clips of all the lectures, simply visit: www.EventOrganisersMasterclass.com

What the Live Training day involves

The Event Organisers’ Masterclass™ shows you everything you need to know to plan and manage your own corporate event from start to finish ‘on time and to budget’. In 10 energetic sections we show you the fundamental components that make up any event — and how to ensure no detail is left to chance, including:

EOM_1:: The key ingredients for successful events

:: Clarifying your communication objectives

:: Designing the right content for your event

:: Selecting and negotiating with venues

:: Dealing with contractors effectively

:: How to avoid speaker cancellations

:: Effective stakeholder management

:: How to arrange a room for best results

:: Marketing your event for greater attendance

                     … and much more!


As delivered to British Embassies

Mart Training WideThis is the same one-day masterclass as delivered to officials at British Embassies around the world and organisers of the G7 and G8 International Summits.

This means you can be certain that you are discovering the same event management techniques used at the highest levels, where reputations are of global importance.







Accredited by CIM’s chartered CPD ProgrammeCIMLogos (2)


This workshop is accredited as part of Micomms’ Skills Development Academy, so you receive a certificate that shows you have completed the 6 hours of study in Event Management and Marketing and that you are dedicated to effective communications.




What you experience during the day …

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10 specialist lectures to build your project management confidence

You are walked through event management from ‘Objective Setting’ right through to ‘Measuring Success’ at the end. In 10 specialist lectures you learn everything you need to know to make sure everything goes ‘all right on the night’ (or day).

The day starts with an introduction and discussion on the rise of events, what makes people attend and how to engage your audiences.


Fully comprehensive workbook


The Event Organisers’ MasterclassTM workbook is an easy-follow 100-page workbook packed with tips, check-lists and guidance for you to supplement with your own notes in the spaces provided.

The format of the workbook along with the humorous pictures are designed to jog your memory long after you’ve completed the course.

Delegates have found the workbook so useful they’ve called this their new event management ‘bible’.


FREE – Venue Survey Guide

Survey GuidesHow do you know whether a venue is right for your event? This FREE Venue Survey Guide you receive on the day holds the answer.

Use this as a prompt to know which questions to ask when you’re shown around a venue and you’ll be able to make a well-informed decision. With over 90 questions in easy-to-follow sections (with additional spaces for your own questions) this guide is exclusive to Event Organisers’ MasterclassTM  delegates.




Event Book

Course written and delivered by the author of ‘How To Organise An Event’

This course is created and delivered by Martin Ison, managing director of Micomms Ltd and Worldwide Business Events. Author of How To Organise An Event (available online at Waterstones and Amazon), Martin is an event organiser with over 25 years’ experience and provides insights from his work on the ‘front-line’ of corporate event management across 5 continents around the world.

Reduced-priced books will be available on the day if required.


Want to join us? Hurry – places are limited!

The course is normally restricted to smaller groups with places available on a first-come-first-served basis, so we advise booking as early as possible.

Video-Making Training

Download our video-making guide

“… thoroughly well prepared … I learned a lot and without doubt I will be able to apply these techniques not only to save money, but to deliver things I thought previously impossible. I highly recommend it to my marketing colleagues!”
Dorne Lovegrove, Head of Marketing, Orange Business Services