UKTI – GoBrazil & GoGlobal
Client: UK Trade & Investment (EM)
Event Title: GoBrazil and GoGlobal
Brief: Recruit target of 12 delegates and organise overseas trade mission to Brazil.
Disciplines: Branding; design; direct marketing; PR; event organisation; e-marketing; web design.
Results: For the initial Brazil event, we recruited 37 delegates (against a target of 12) creating the largest ever trade mission of its kind to South America. Awarded the GoGlobal contract as a result.
The project in brief …
GoBrazil Trade Mission
5-day maxi-mission to Brazil with around 32 private- and public-sector delegates meeting business contacts in São Paulo.
We organised all aspects of the event including branding; delegate recruitment; e-marketing and website; travel and accommodation logistics; financial management; promotional literature and bi-lingual mission brochure; media coverage in UK and Brazil and video case study to promote UKTI services in the future.
Several UK participants won large first-time orders with Brazilian customers, one winning its first £1.5m order from Brazil.
GoBrazil – Business Meetings and ‘Embassy’ Networking Events
Around 300 business meetings were pre-arranged during the week, with each UK delegate receiving 8 appointments on average. A networking reception was organised at the British Consulate in Sao Paulo along with cultural entertainments to which UK delegates could invite their guests.
This success led to …
GoGlobal Market Visit Programme
This successful project in Brazil led to the commission and development of a year-long programme of market visits called GoGlobal. This comprised further trade mission and marketing activities to:
- South Africa
*The Russia and India trade missions became the largest of their kinds from any UK region.
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