UKTI – GoBrazil & GoGlobal

Client:            UK Trade & Investment (EM)

Event Title:   GoBrazil and GoGlobal

Brief:              Recruit target of 12 delegates and organise overseas trade mission to Brazil.

Disciplines:   Branding; design; direct marketing; PR; event organisation; e-marketing; web design.

Results:          For the initial Brazil event, we recruited 37 delegates (against a target of 12) creating the largest ever trade mission of its kind to South America. Awarded the GoGlobal contract as a result.

The project in brief …

GoBrazil Trade Mission

Above: integrated marketing: PR coverage drove delegates to website for applications.

5-day maxi-mission to Brazil with around 32 private- and public-sector delegates meeting business contacts in São Paulo.

We organised all aspects of the event including branding; delegate recruitment; e-marketing and website; travel and accommodation logistics; financial management; promotional literature and bi-lingual mission brochure; media coverage in UK and Brazil and video case study to promote UKTI services in the future.

Several UK participants won large first-time orders with Brazilian customers, one winning its first £1.5m order from Brazil.

Above: The group went to Sao Paulo and Rio de Janeiro. Business meetings were pre-arranged with some opportunities to sample Brazilian entertainment at networking events.

GoBrazil – Business Meetings and ‘Embassy’ Networking Events

Around 300 business meetings were pre-arranged during the week, with each UK delegate receiving 8 appointments on average. A networking reception was organised at the British Consulate in Sao Paulo along with cultural entertainments to which UK delegates could invite their guests.

This success led to …

Above and below: direct marketing literature for the         GoGlobal programme

GoGlobal  Market Visit Programme

This successful project in Brazil led to the commission and development of a year-long programme of market visits called GoGlobal. This comprised further trade mission and marketing activities to:

• Russia*
• India*
• Malaysia
• Singapore
• Qatar
• South Africa

*The Russia and India trade missions became the largest of their kinds from any UK region.

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